Offers from Alexandra
A Post for Brands That Support Wellbeing
The previous version of this listing described me as a Lagos fashion and beauty creator. I am neither. I write about mental health from Mpape, for Nigerians in their late teens and twenties. Which narrows what belongs here considerably. Journals, books, therapy and wellness apps, sleep products, courses, study tools, services that help somebody manage something difficult. What does not belong is anything that works by making a person feel worse about themselves first. I will turn that down, and it is worth knowing before you send a brief. The post stays permanently on my grid. 204 people follow me — a small number, though the trust inside a mental health audience runs deeper than the figure suggests, and I intend to keep it that way.
A Reel That Will Not Trade on Anxiety
Half the products aimed at my audience work by making somebody feel inadequate first and offering the fix second. I will not run those, and saying so up front saves us both a conversation. Inside that boundary there is plenty I can do. I make mental health content from Mpape for Nigerians roughly nineteen to twenty-five, and a Reel from me can carry a journal, a book, a wellness or therapy app, a sleep product, a course, a study tool. The framing is always the same: what your product helps a person do, never what it repairs about them. 204 people follow me. Small, and unusually attentive, because people arrive at a mental health page for reasons that matter to them rather than to scroll. Brief me on function, not on transformation, and the copy will write itself.
Wellbeing Content Without the Hard Sell
Pressure does not work on my page. People arrive at mental health content in a particular frame of mind, and anything that pushes gets closed rather than considered. So the Reel moves slowly. Your product appears inside something about managing a day, sleeping better, or getting through a difficult week, and I explain what it does without telling anybody they need it. Journals, books, therapy and wellness apps, sleep aids, courses and study tools all belong. Anything trading on inadequacy does not. 204 people follow me from Mpape. A small number, and an audience that has decided to trust the page, which is the only reason a recommendation from me carries anything at all.
For Products People Buy Quietly
Some things nobody announces buying. A sleep aid, a therapy subscription, a book about anxiety, a journal. People find them privately and rarely tell anybody. Advertising them conventionally is difficult, which is why I think my page handles them better than most. The people reading it arrived already looking for something like this, so I never have to persuade anybody that the problem exists. So the Reel is quiet. No urgency, no before-and-after, no implication that somebody is broken. Just what the product does and who might find it useful. 204 people follow me from Mpape, which is small. What that number understates is how carefully this audience reads, because the subject matters to them more than most things they scroll past. Brief me on function and leave the persuasion to the product.
Explained Gently for a Wellbeing Audience
A tutorial on a mental health page has to be careful in a way most product videos do not. So I walk through your product without the usual pacing — no urgency, no implication that somebody is failing without it. What it is, how it is used, when it might help, and who it is not for, which matters as much as the rest. Journals, therapy and wellness apps, sleep tools, courses and study aids all fit. Anything promising to fix a person does not. 204 people follow me from Mpape. Small, and reading closely, because the subject is not incidental to them. Send instructions and be clear about what your product does not claim to do.
Opened Without the Performance
Most unboxings are performed. Wide eyes, held-up packaging, a reaction calibrated for the camera. Mine is not, because that register does not belong on a mental health page and my followers would notice immediately. I open your product, look at it properly, and say what I think — including if the answer is that it seems overpriced for what it is. That honesty is the whole basis of the page. I have 204 followers and the reason any of them take a recommendation seriously is that I have declined plenty of others. Journals, books, planners, sleep products, wellness tools and course materials all fit here. Send it in the packaging a customer receives, and if the value is in the contents rather than the presentation, say so and I will focus there instead.
A Reel for Brands That Do Not Sell Insecurity
I will not run anything that trades on making my followers feel worse about themselves. Mental health is what my page exists for, and that line is not negotiable. Inside it there is plenty I can do. Journals, books, therapy and wellness apps, sleep and self-care products, courses, study tools. I will put yours into a Reel about wellbeing and talk about what it does in practice rather than what it supposedly delivers. Brief me on function, not on cure. Tell me what your product helps somebody do instead of what it fixes, and I will keep it straight in the same language I use for everything else on this page. 204 people follow me, which is not many, though trust in a mental health audience runs deep and a recommendation travels further than the number suggests.
Quiet Story Frames for Books and Wellbeing Tools
Stories are quieter than a Reel, and for what I write about that matters. My followers already treat that space as somewhere I talk plainly instead of performing. So I introduce your product across a few connected frames: what it is, why I use it, where to find it, with your tag on each so people can move straight through. Books, journals, wellness apps, courses, sleep aids and study tools all belong here. Anything promising to cure something does not. 204 people follow me, which is a small number, but they read what I put up.
Story Frames Timed to Your Campaign Window
Campaigns with an end date need a format with an end date. That is really all this is. Enrolment closing, an awareness week, a book coming out, a code that expires on Friday: I build a set of Story frames around your dates and post them inside the window rather than leaving something permanent on my page long after the thing is over. Send me the dates, the message and the link, and I will put it in my own words. My page is about mental health, so I write for people in their late teens and twenties who are used to me raising something for a moment and moving on. 204 people follow me, so price this as a targeted placement inside a window rather than a broadcast.
My Whole Day of Stories, Handled Carefully
A whole day of my Stories is a lot to hand over, and on a mental health page it is not something I do lightly. What that buys you is time. Instead of one frame, your product runs through a day of how I actually live and work — used at the points it would honestly come up, talked about in the register my followers expect from me rather than an advertising one. Journals, books, wellness and therapy apps, sleep and self-care products, courses and study tools all fit. Anything that leans on making somebody feel inadequate does not, and I will turn it down. Brief me on what your product helps a person do. Tell me the frame count, what needs saying, and where each frame should point. 204 people follow me, so this is not a reach purchase; it is a day inside a page that people trust with difficult things.
One Sentence, Said Out Loud, Mid-Live
One sentence, said out loud, while people are watching. That is the size of this. During a live I mention your brand, say what it is for, and point viewers toward it. No production, no filming schedule, and nothing permanent left on my page afterwards. It is a reasonable way to find out whether a mental health audience responds to what you are selling before you commit to a Reel or a day of Stories. Books, journals, apps, courses and self-care products fit. 204 people follow me. Send me the one line you want said.
Bring Someone Onto a Mental Health Live
I will co-host, but not with everyone. My page is about mental health and my followers bring me difficult things, so whoever sits beside me on a live has to be worth their time. If that is you — a therapist, a founder of a wellbeing service, someone with real expertise — then this works well. We go live together on Instagram, you speak to the questions people actually have, and I keep the conversation steady and pull in what the comments are asking. I am based in Mpape and I write for Nigerians in their late teens and twenties. 204 people follow me, so come for the depth of the conversation rather than the size of the room. Send me your talking points and anything you would rather not be asked.
A Wellbeing Prize, Handled Carefully
A giveaway on a mental health page needs more thought than most, because the mechanics of a contest — urgency, competition, tagging people — sit awkwardly against what my followers come here for. So I run it quietly. No countdown pressure, no repeated reminders, no implication that winning solves anything. An announcement, clear rules, and a draw. The prize has to belong: a journal, a book, a course, a wellness subscription, sleep or study tools. Something that would help somebody rather than something they merely want. 204 people follow me from Mpape, so the entry numbers will be modest. What you get instead is a prize placed in front of people who are actively looking for exactly that kind of thing. Send the prize and the dates. I will decline anything that trades on making people feel they are falling behind.
A Post and Frames, Kept Quiet
Two formats, and both written the way my page is written — without urgency, without before-and-after, without suggesting anybody is failing. The permanent post is where the detail goes: what your product is, how it is used, who it is not for. It stays on my grid, which matters here because people find mental health content when they need it rather than when a campaign is running. The Story frames run alongside for a day, carrying the link. Journals, books, therapy and wellness apps, sleep and study tools, courses. Not anything that works by making somebody feel behind. 204 people follow me from Mpape. The number is small; the reason a recommendation carries is that I have refused a good many of them.