Offers from Nifemi
Ankara, and What Goes With It
Ankara, and what actually goes with it — that pairing is most of what I write about. My page is Lagos Island fashion: local prints worn with contemporary pieces, the styling that makes a traditional fabric work for an office or an evening. That is a narrower speciality than African fashion generally and it is why people follow. A permanent post from me puts your piece into that conversation with the naira price and where to buy. 6,949 people follow my Instagram, late twenties, in English. Send the piece in my size and tell me whether it is meant to sit traditional or modern, because I will style it wrongly otherwise.
Cultural Is Not the Word
Cultural is not the word for what I do, and it is worth correcting before a brief arrives. The listing said Lagos cultural brand integration. My page is fashion — Ankara worn with contemporary pieces, styling, what works for an office and what works for an evening. Culture as a category means ceremony, heritage and people who consented to be part of it, and that is not something a styling page produces on a booking. So a reel from me is a garment in a Lagos setting with the reasoning attached. 6,949 people follow my Instagram, late twenties, in English. Send the piece in my size with the naira price and where it is sold, and tell me if it is meant to be worn traditionally, because I will style it the other way otherwise.
Lagos, Worn Rather Than Shown
Lagos, worn rather than shown — the difference is whether somebody can picture themselves in it. A garment photographed on a rail tells my followers nothing about how it moves, how it sits after an hour, or whether it works in this heat. So I wear the piece through a real part of a Lagos day: the traffic, the office, wherever the evening goes. That is more useful for anything sold online than a styled shoot, because the questions in my comments are always practical. 6,949 people follow my Instagram from Lagos Island, late twenties, in English. Send the piece in my size with the fabric composition and the naira price, and expect somebody to ask whether it creases.
Lagos Footage, Yours to Run
Lagos footage, yours to run, and nothing goes up on my page. I film in a setting a studio cannot fake: a Lagos Island street, the light here, Ankara worn by somebody who wears it. If your creative for the Nigerian market currently looks like it was shot anywhere, this is the version people here would recognise. Several takes, vertical, unbranded, in English. 6,949 people follow my Instagram but this is a filming booking rather than an audience one. Send the piece in my size with the fabric composition and any line that must be delivered word for word.
Lagos Is Not a Theme
Lagos is not a theme, and a reel sold as one usually ends up looking like a postcard. What I can film is Lagos as it actually is around me — the traffic on the way to the island, the light in the afternoon, a garment worn through it. That is different from a set dressed to look Nigerian, which is what a themed brief tends to produce. 6,949 people follow my Instagram from Lagos Island, late twenties, in English. Send the piece in my size with the naira price, and if you have a mood board, send that too so I can tell you which parts of it exist here.
Parcel First, Then the Mirror
The parcel, and whether it fits — for clothes that second half is the whole review. An unboxing of a garment that stops at the packaging is useless. The questions my followers ask are about the sizing, the fabric weight, whether it runs small and how it sits on an actual body. So the parcel gets opened and then the thing gets put on, and I say which of those two the brand should worry about. 6,949 people follow my Instagram from Lagos Island, in English. Send it in my size with the size chart you publish, because I will compare the two and mention it if they disagree.
Worn in Frame, Not Named
Worn in frame, not named, which some brands find harder to justify than it deserves. A placement means your piece is in the reel and nobody says anything about it. No caption line, no pause on the label. What that buys is the thing an endorsement cannot: somebody watching assumes I just own it, and then asks in the comments. It only pays off if the item is recognisable enough to be asked about. A plain tee will pass unnoticed; a print, a cut or a bag will not. 6,949 people follow my Instagram from Lagos Island, in English. Send the piece in my size and tell me if there is a stockist link ready, because I will need it when somebody asks.
Outfits Before They Are Posts
Outfits before they are posts — Stories are where I put a look that is not finished enough for the grid, and that is exactly where your piece is most useful. A garment tried, swapped, worn out of the house and reported on afterwards. 6,949 people follow my Instagram from Lagos Island, in English, and the frames get replies rather than likes. Send the piece in my size with the stockist link, and I will say in the frames whether I kept it on or changed before leaving the house.
Getting Dressed, Frame by Frame
Getting dressed, frame by frame, is a slower thing than a reel and answers different questions. A reel shows the finished look. Stories show the decision — this with that, this instead, why the first attempt did not work. For a brand selling something that has to be styled rather than simply worn, that is the more useful format, because people watching are working out whether they could do it themselves. 6,949 people follow my Instagram from Lagos Island, late twenties, in English. Send the piece in my size with two or three things it is meant to go with, and I will show what I would pair it with instead if I disagree.
One Day, Start to Evening
One day, start to evening, and the outfit changes at least once. That is what makes a takeover different from a Story pack on a fashion page — people see the same piece in morning light, in traffic, and at whatever the evening turns out to be, and they can judge how it holds. Creasing, sweat, whether the colour goes strange under artificial light. 6,949 people follow my Instagram from Lagos Island, in English. Send the piece in my size with a fortnight of notice, and tell me if there is a day you want it to land on, because I will not run it on a day I am indoors.
A Lagos Island Name Drop
Quick and inexpensive. On a live I say your brand name, explain what it is in a sentence, and send people to you. I post about Lagos Island — the urban side of the commercial capital, where things open and close and get talked about fast. 6,949 people follow me, mostly in and around Lagos, so this reaches a concentrated commercial audience rather than a scattered national one. Good for an opening, an event, a code, or something you want known about in Lagos specifically this week. Send me the line and the date you want it said, and I will schedule a live around it rather than waiting for the next one.
An Hour of Styling Questions
An hour of styling questions, which is what happens whenever I go live. People do not ask about the brand. They ask what to wear it with, whether it will work on a different body, where to get something similar cheaper. So a co-hosted live works best if your representative can answer that kind of question rather than recite features — and it works badly if they only have a press release. 6,949 people follow my Instagram from Lagos Island, in English. Send somebody who knows the fit and the fabric, plus the piece beforehand so I am not seeing it for the first time on camera.
A Piece, Won by Somebody
A piece, won by somebody who will actually wear it — that is the only version worth running on a fashion page. A giveaway where the prize is a garment has one advantage over a voucher: whoever wins posts themselves in it, and that is a photograph you did not have to commission. It has one risk too, which is sizing. If the winner cannot wear it, nothing follows. So I ask for the size range up front and let entrants say which they need. 6,949 people follow my Instagram from Lagos Island, in English. Send the piece, the sizes you can supply, and confirm you can post within Nigeria before the draw rather than afterwards.
Wardrobe, Across Three Formats
Wardrobe, across three formats, which is more useful for clothes than any single one of them. A reel shows the piece finished. Stories show it being decided on. A permanent post is where somebody finds it three months later when they finally search. Buying all three means I cover the same garment at those three different moments rather than once. That matters more for fashion than for most categories, because people rarely buy a garment the first time they see it. 6,949 people follow my Instagram from Lagos Island, late twenties, in English. Send the piece in my size with a fortnight of notice, the fabric composition, the naira price and the stockist link, since all three formats will need it.