Offers from Goodness
It Stays at the Top
A pin sits at the top of the group for as long as I leave it there, which is the difference between this and every other post I could sell you. Members see it when they open the group rather than when an algorithm decides. There are 35,000 of them and the group is where they already come to argue about things, so a pinned post gets read properly rather than scrolled past. I host a podcast out of Ejigbo and the group grew around it, which means the people in there are used to long-form and will actually read a paragraph. Send me something with substance rather than a banner. A pinned image with three words on it wastes the position, and the position is the entire thing you are buying.
A Post the Members Will Argue With
A post in the group is not a broadcast — it is the start of a thread, and the thread is what people actually read. Members reply to each other, disagree, ask you things, and that conversation stays attached to your post permanently. So this suits something with an opinion in it rather than an announcement. There are 35,000 members in Ejigbo and beyond, most of them there because of the podcast. Send me something worth discussing and I will post it and stay in the replies. Send me a flyer and it will sink.
A Draw Inside a Closed Group
A giveaway inside a closed group behaves nothing like one on an open page. Nobody is entering from outside. The 35,000 people in there joined deliberately, most of them because of the podcast, which means entries come from a community rather than from whoever the algorithm swept up. Fewer entries, and every one of them is a real person you could sell to. It also means the winner is visible to everybody afterwards. They will post about it in the group whether you ask them to or not, and that follow-up is worth more than the draw itself — but it cuts both ways if the prize turns up damaged or late. I announce it, pin it, keep it moving in the comments and draw publicly. Send me the prize, where you can ship, and how long delivery takes. In a group this size somebody will post the day it arrives, and I would rather that post be a good one.
Live Inside the Group
Going live inside a group is a different room from going live on a page. Only members can be there, so nobody wanders in to be rude and leave. The people watching joined the group deliberately and most of them already know each other from the comments, which makes the conversation better and the questions harder. I come from podcasting, so an hour of talking is what I am set up for. Your product can be the subject or the reason we are there, and if you want to bring somebody on to answer directly I will host them properly rather than leaving them to it. 35,000 members, based around Ejigbo but spread further. Send me either a person or a document — and if it is a document, send it early. A group audience will follow up in the thread afterwards, so anything I get wrong on the live gets corrected in writing where it stays visible.
Ask the Group, Then Tell Them
Ask the group something first, then tell them about you. A poll in a Facebook group gets answered because voting takes a second and members can see how everybody else voted. So I run a poll on the question your product actually answers — what people struggle with, what they would pay for, what they already use — and then post the mention underneath it while the topic is live. You get the poll results, which is a straight read on 35,000 people who opted into this community rather than a panel somebody sold you. Send me the question you want asked and the options. Keep it to four; a poll with nine options gets fewer votes than one with three and tells you less.
Mentioned to Thirty-Five Thousand Members
A mention in the group from me rather than a post from you, which members treat differently. It goes out under my name with whatever you want said, and because I built the group around the podcast the people in it read what I write rather than scrolling past a brand card. 35,000 members, mostly around Ejigbo. What I will not do is recommend something I have not looked at, so send me the product or the detail first and give me a day with it. If it does not hold up I will tell you privately.
A Code That Lives in the Thread
A code posted in a group stays where people can find it, which is not true of a code in a Story. Members search the group when they remember it, the thread stays up, and somebody who joins next month still finds it. I post it, I answer the where-do-I-use-this questions, and I bump the thread once before it expires. 35,000 members, mostly around Ejigbo. Make the discount real — this group compares notes openly, and a code that saves almost nothing will be discussed as such in public where I have to sit and read it.