Offers from Ladz
A Feed Post From Antipolo That Stays Up
This one does not disappear. It goes on my grid and stays there, which is what you want when the campaign is over but the product is still on sale. I shoot it here in Antipolo in the style my followers already recognise, write the caption myself, and tag you. Later on you can link to it, point paid social at it, or share it from your own account, none of which works with a Story. 1,238 people follow me for local discoveries, style and the ordinary parts of life in my late twenties. Fashion, beauty, home, food and small lifestyle products all sit well against that.
Antipolo, at TikTok Scale
My TikTok and my Instagram are not the same size and it is worth knowing which one you are buying. This is the TikTok, where 24,105 people follow me and the video will reach past all of them because that is how the platform works. What I make there is Antipolo — where I went, what I bought, the routine I am trying to keep — and your product goes inside that rather than being presented on its own. It fits things somebody would use daily: skincare, a bag, a drink, an app, something in a kitchen. Send it with the peso price and where it is stocked. TikTok comments ask both within the first hour and an unanswered price question kills the momentum a video needs in its first day.
Made for the For You Page
Made for the feed rather than for the people who already follow me. The difference from my other TikTok offer is the opening. Here I build the whole video around a hook designed to stop a stranger scrolling — a result, a surprise, a number, whatever your product gives me — because that is what decides whether TikTok shows it to anybody beyond the 24,105 who already follow me. Send me the single most surprising true thing about it. If the honest answer is that there is nothing surprising, tell me and I will build it around usefulness instead, which works more slowly but does not oversell you.
The Smaller Account, Stated Plainly
The smaller account, stated plainly: 1,238 people follow me on Instagram, against a much larger TikTok. If you have seen my TikTok numbers and assumed they carry over, they do not, and I would rather correct that now than have you feel misled afterwards. What the Instagram does give you is a Filipino audience that has followed me for longer and reads captions properly. Buy this one for depth and buy the TikTok for reach. Send me the peso price either way, and tell me which of the two you actually want to book.
Clips for Your Own TikTok
Everything I shoot here goes to you and runs on your account, not mine. TikTok ads work better when the footage was shot by somebody who makes TikToks, which sounds obvious and is still not how most brands do it. I film vertical, several openings, several lengths, in Antipolo where things look like the Philippines rather than like a set. No watermark and no branding of mine anywhere. 24,105 people follow my TikTok, but you are not buying that here — you are buying footage. Send me the shot list and the lines that have to be said exactly. If a claim has to be exact, put it in writing and I will not paraphrase it.
The Instagram One, All Yours
This is the Instagram, and the whole video is yours. 1,238 people follow me there, which is a fraction of the TikTok and I keep saying so because brands assume otherwise. What the Instagram reel gives you instead is a video with nothing else in it — no routine wrapped around it, no other products in frame, just yours for the length of it. On TikTok that would be a waste of a format built for discovery. On Instagram, where people are watching accounts they chose, it works. Send me the three things you want said and the peso price.
Taught in Under a Minute
Taught in under a minute, which is the constraint that makes it work. TikTok will not carry a five-step demonstration. What it will carry is one step done properly — the bit everybody gets wrong, shown at a speed somebody can copy on their second watch. People rewatch tutorials on this platform, which is why the format survives here and dies on Instagram. 24,105 people follow my TikTok and the video reaches past them, so it will be seen by people who have never heard of your product. That means the tutorial has to make sense without context. Tell me the step your customers ruin most often and I will build the whole thing around it rather than trying to cover everything.
A Small Problem, Then Your Product
A small problem first, then your product, which is the shape TikTok rewards. Not a demonstration and not a review — a short story with a beginning. The morning that went wrong, the thing I could not find, the routine that kept failing, and then what changed. People finish those because they want to know how it ends, and the product arrives at the point where somebody is already paying attention. 24,105 people follow my TikTok. Tell me the problem your product solves in one sentence and I will build the story backwards from it. If it does not solve a problem, buy one of the other formats instead.
Rough on Instagram, on Purpose
Rough on purpose, and on Instagram rather than TikTok. I put the good camera down and film your product the way somebody with no reason to make it look good would — bad angle, one take, phone held in one hand. It goes on my Instagram, which is the smaller of my two accounts at 1,238 followers, and it looks nothing like the rest of the grid, which is the whole idea. Send me a line to say if you have one. If you want it polished, buy the dedicated reel instead and I will treat it properly.
Repeated Every Ten Minutes
Named while the live runs, with the product in shot for as long as I have it out. TikTok lives are mostly strangers arriving and leaving, so a single mention reaches almost nobody — I repeat it every ten minutes or so instead, and pin your handle for the whole session. 24,105 people follow my TikTok but the live audience is whoever the feed sends, which varies wildly and I will not promise you a number. Send your handle, a code if you have one, and one line you want repeated.
Your Brief, Filmed in Antipolo
Direction comes from you and the filming happens here. A concept from your team, a format that worked elsewhere, a trend you want used — send it and I will tell you before filming whether it will land with a Filipino TikTok audience. Sometimes the answer is that a format which worked in another market will read as imported here, and it is cheaper to hear that now. 24,105 people follow my TikTok, and a video made to a brief still has to survive the same feed as everything else, so I will push back on anything that opens too slowly. Send the brief, the peso price and the date. What I will not do is read a claim I cannot support, but everything else is yours to direct.
Bring Someone to the Stream
Bring someone to the stream and TikTok will split the screen for us. That format is different from anything on Instagram — two feeds side by side, both audiences pooled, and viewers dropping in from the For You page throughout. It means your person is talking to people who did not come looking for your brand, which is harder and worth more if it goes well. 24,105 people follow my TikTok and a live pulls in beyond that, unpredictably. I will not give you a number because I do not have one. What I will do is keep the room moving, repeat the important things for whoever just arrived, and pin your handle throughout. Send somebody who can hold a conversation rather than deliver a script.
Taught Slowly, on Instagram
Taught slowly, which is what Instagram allows and TikTok does not. On TikTok I have under a minute and one step. Here I can take the whole thing at a normal pace, with the pauses where somebody would actually pause, and my followers will watch it because they chose to follow rather than being fed it. That is the trade: a much smaller audience, watching more carefully. 1,238 people follow my Instagram, against a far larger TikTok, and I keep pointing that out because the numbers get assumed. Send the full instructions and tell me how long it really takes. If it takes twenty minutes I will say twenty minutes.
Shot to Your Brief, Kept by You
Shot to your brief and kept by you, on TikTok terms. The difference from a normal UGC package is that I shoot it the way TikTok wants it rather than the way a brand deck describes it. Hook in the first second, movement early, text on screen where somebody watching without sound needs it. Those are not stylistic preferences, they are what the format requires. 24,105 people follow my TikTok, which tells you I know what survives that feed, but the footage is going on your account rather than mine. Send the shot list and the openings you want tested. I will tell you which of them will not work before I film rather than delivering four versions of the same weak start.
Opened Slowly for a Small Room
Opened slowly, for a small room, which changes what is worth covering. On TikTok an unboxing has to land in seconds. On my Instagram, where 1,238 people follow me and most of them have been there a while, I can take the time to go through what is actually in the box, read the label, and say what I think without rushing to a conclusion. Fewer people see it and the ones who do are further along in deciding. Send it sealed through your normal courier, and tell me if anything is sold separately so I am not discovering that on camera.
Duet Your Video for 24k on TikTok
My TikTok is much bigger than my Instagram — 24,105 people against a little over a thousand — so if you have a video worth amplifying, this is the account to do it from. A stitch or duet builds on your existing content rather than replacing it. Send me your ad, demo or customer clip and I respond to it on my own page, which puts your original in front of my followers with my reaction attached to it. The catch is that it only works with content worth reacting to. A flat product shot gives me nothing to say. Something surprising, useful or arguable gives me plenty. Tell me the point you want made and let me deliver it in my own words.
The Step Everyone Skips
The step everyone skips, which is usually the one that decides whether your product works for somebody. Every product has one. The bit in the instructions people scan past, the wait time nobody honours, the amount that seems like too much until you use too little and it fails. That is the video. On TikTok it has to be under a minute and it has to make sense to somebody who has never heard of you, which is the constraint I build around. 24,105 people follow my TikTok and the video reaches well past them. Ask whoever handles your customer messages which step generates the most complaints — that is your answer, and it is almost never the one the marketing team would pick.
Worked Into an Antipolo Reel, Not Announced
There is a version of this where I hold your product up and explain it, and a version where it is simply in my hands while I do something else. This is the second one. Placement means your product appears inside a Reel that is about my day in Antipolo — the cafe, the errand, the getting ready — without the video stopping to sell anything. People who skip adverts do not skip this, because there is nothing obvious to skip. It asks something of your packaging, though. If your label is hard to read at a glance, say so and I will find framing that helps. 1,238 people follow me here on Instagram.
A Draw the Feed Will Carry
A draw the feed will carry, which is a different design from an Instagram one. TikTok shows the video to people who do not follow me, so the rules have to make sense to a stranger in the first five seconds. No complicated entry, no tagging chains, no reading a caption. Follow, like, comment — said out loud in the video where somebody hears it. That produces entries from all over the Philippines and occasionally outside it, so I state your shipping scope on camera rather than burying it. 24,105 people follow my TikTok and a giveaway usually travels further than that. Send the prize, the scope and the closing date, and I will announce the winner in a second video because the ones who did not win watch that too.
Said Once the Room Fills
Said once the room fills, rather than at the start when there are four people in it. TikTok lives build slowly and then turn over constantly, so I wait for the numbers to settle and then work your product in properly — held up, named, handle pinned. 24,105 people follow my TikTok though the live audience is whoever the feed decides to send, which I cannot predict and will not pretend to. Send the handle, one line, and a code if you have one, and I will bring it up more than once.
Frames on the Quieter Account
Frames on the quieter account, where 1,238 people follow me rather than the twenty-four thousand on TikTok. I keep saying that because the two get conflated and the Instagram is a different, smaller, older audience. What Stories there do well is carry a link to people who already trust the account, which makes them right for a restock or a code and wrong for introducing something nobody has heard of. Send the link and tell me which of my two accounts you meant, because brands do get this wrong more often than you would think.
Demonstrated on Split Screen
Demonstrated on split screen, which is the one thing TikTok live does that nothing else does. Your person is in one half and I am in the other with the product in my hands. They explain, I do it, and whoever is watching sees both at once rather than trusting a claim on its own. It also means a claim that is not true becomes obvious immediately, so book this when you are confident. 24,105 people follow my TikTok and a live pulls in from the feed on top of that. Send somebody who can demonstrate rather than describe, and tell me beforehand what the product cannot do, because somebody will ask and a straight answer costs you less than a dodge.
Stitched or Dueted, Your Choice
Stitched or dueted, and the two are not the same thing. A Stitch takes a few seconds of your video and puts my response after it, so your footage plays first. A Duet runs both side by side the whole way through, which means my reaction is visible while your clip plays. The first suits a claim worth responding to; the second suits something visual where watching me watch it is the content. Either way your original does half the work, so it has to be good enough to survive being quoted. 24,105 people follow my TikTok. Send the video, tell me which of the two you want, and tell me whether you want agreement or pushback — a Duet where I nod along is worth almost nothing to either of us.
The Smaller Grid, for a Day
The smaller grid, given over for a day. 1,238 people follow my Instagram against a much larger TikTok, so a takeover here is not a reach purchase and I would rather be blunt about that. What it is instead is a full day in front of people who chose to follow this account specifically — the morning, the errands, the evening, with your product running through all of it. Buy it for depth. If you want the numbers, the TikTok offers are the ones to look at and I will point you there myself.
A Prize Somebody in Antipolo Collects
Restricted to Antipolo, which sounds like a limitation and is actually why it works. TikTok will show the video across the whole country, so a giveaway open to everybody gets entries from people who will never visit you. If you have a shop, a clinic, a café here, restricting entry to people who can physically reach it turns a giveaway into something that fills the room afterwards. I say the restriction out loud in the video rather than putting it in a caption, because on TikTok nobody reads the caption. 24,105 people follow my TikTok and it will travel past them regardless — the restriction is what stops that being wasted. Send the prize and the exact area you want it limited to.
Sixty Seconds on the Small Account
Sixty seconds on the small account, and I am labelling it that way because 1,238 followers is what the Instagram has. If you came here from the TikTok numbers, this is not that. What a minute on Instagram does buy is a mention to people who chose this account deliberately and watch the whole live rather than passing through from a feed. Send the line you want said and a link and I will pin it. If reach is what you are after, the TikTok shoutout is the honest recommendation.
Half an Hour Live From Antipolo
Thirty minutes is about how long my followers stay on a live before they drift off, so that is the window we are working with. Inside it you can do a proper job: introduce yourself, explain what you make, take the questions people actually type, and let them see who is behind the account. I keep the conversation moving and pull comments in so it never stalls. My page covers life around Antipolo, local finds and style, for an audience mostly in their twenties and thirties. 1,238 people follow me on Instagram. Send your points beforehand and tell me who is coming on, because a live with someone who freezes on camera is worse than no live.
A Draw on the Quieter Side
A draw on the quieter side, where 1,238 people follow me rather than the TikTok number. Fewer entries, and that is the argument for it. An Instagram giveaway here gets entered by people who have followed the account for a while rather than strangers who saw a video once, so the winner is somebody plausibly already interested and the entries are worth reading. Entry is a follow and a comment answering something specific about your product, which loses volume and keeps the people who read. 1,238 people follow this account. Send the prize, the shipping scope and the question you want asked. If you want volume instead, the TikTok giveaway is the one and I will say so rather than take this booking.
Two Formats on the Small Account
Two formats on the small account, and I will keep flagging which account this is. Story frames carrying the link, and a permanent post that stays afterwards. No reel — that is the TikTok side and buying it here would be paying Instagram rates for the wrong platform. 1,238 people follow my Instagram. The frames catch the people who open the app that day and the post catches everybody else later, which between them covers a small audience thoroughly rather than a large one thinly. That is the honest description. If you have seen the TikTok number and want that scale, buy on that side instead and I will not talk you out of it. If what you want is a considered piece in front of people who chose this account, this is the one. Send the peso price, the link and the week.