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Giveaways fail when the prize is an afterthought. People can tell, entry numbers stay low, and the ones who do enter unfollow within the week.
So the first thing I will ask is what you are actually giving away and whether somebody would have bought it. If the answer is yes, this works well: outdoor gear, apparel, something with a real price on it.
I run the whole thing across my Instagram — announcement, rules, reminders while it is open, moderation and a public draw. You set what entry requires, and I would keep it to a follow and a tag rather than anything that sends people off-platform.
19,600 people follow me, mostly in British Columbia and interested in the outdoors.
Send the prize, the dates and the terms. If you need the winner to be in Canada for shipping reasons, tell me at the start rather than after somebody in another country has won.
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About Kevin Ebra
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Kevin Ebra
@kevinebraBased in Burnaby, Kevin Ebra is a lifestyle influencer who masterfully bridges cultures through his engaging content. Fluent in both English and Turkish, he connects with a diverse, global audience by sharing his unique perspective on modern Canadian living. His authentic approach covers a wide range of interests, from exploring local culinary hotspots and hidden gems to offering practical style tips and wellness routines. Kevin’s content resonates deeply with a mature demographic, providing relatable and sophisticated inspiration for everyday life. His dedication to building genuine community and delivering high-quality, versatile posts makes him a valuable and trusted partner for brands looking to authentically engage with a multicultural audience in Canada and beyond.
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