A Story About Family, With You In It

The best-performing thing I write is usually an argument about laundry or a negotiation with a five-year-old. Nobody arrives at my page for product recommendations.

So your product goes inside one of those stories rather than being the reason it exists. It turns up where it would turn up in a real household — during the chaos, solving something small, or failing to.

That framing reaches Filipino parents in a way advertising rarely does, because most of it is written by people performing a version of family life rather than living one.

20,300 people follow me from Taguig. Household goods, food, family services, cars, insurance and anything bought for other people.

Tell me what it does on an ordinary Tuesday and I will build the story from there. Feature lists give me nothing to write with.