Dad Humour With Your Product In It

The joke has to work first. If it does not, nobody watches long enough to see what I am holding.

I make short videos about parenting and married life from a father's point of view in Taguig — the negotiations, the small defeats, the things that only make sense to somebody living the same week. Your product goes inside one of those rather than being the reason it exists.

That framing reaches an audience most brands find hard to talk to. Fathers get sold to badly, usually by people performing a version of fatherhood rather than living one, and my followers can tell the difference in about two seconds.

20,300 people follow me. Family products, food, household goods, cars, services and tools all work.

Tell me what you are comfortable being gently mocked about. Everything else I will leave alone.