Written by a Father, Read by Families

Fathers are barely marketed to in the Philippines, and when they are it is usually by somebody who has clearly never done the school run.

I write about parenting, marriage and family life from a father's perspective in Taguig, with enough humour that people stay and enough honesty that they believe it. My followers are largely parents in the thick of it, which is a household-decision audience rather than an impulse one.

Your product goes into a permanent feed post written the way I write everything — a story first, the product where it belongs, and no pretence that family life is tidy.

20,300 people follow me. Family products, household goods, food, services, insurance, cars and anything bought for people other than yourself.

Send me what it actually solves for a parent. If the answer is nothing, that will be obvious in the writing and my followers will notice before you do.