Offers from Yormee
Beauty, Written From Kwara
Beauty written from Kwara, which is not where most Nigerian beauty brands are looking. Lagos and Abuja get the bookings and the rest of the country orders online and hopes. My followers are young women across Kwara and beyond it, and the question that decides everything for them is whether a product can actually be delivered here and at what cost. So the post covers the product properly — what it does, how it wore, whether the shade is what the picture showed — and then answers the delivery question in the caption, because otherwise it appears in the comments within the hour. 1,400 people follow this account, which is a small and honest number. Everyday glam, bold looks and skincare all fit. Send the full range if shade matters, the naira price, and your delivery arrangement outside the big cities. If you do not ship here yet, say so and I will still say it plainly in the post.
Everyday Glam or Bold Looks, Your Choice
I work in two registers: the quick everyday face most people actually wear, and the bold artistic looks that get saved and shared. Tell me which one your product belongs in, because they reach slightly different parts of my audience. Either way I will build a Reel around it, applied properly and explained as I go, for a Nigerian beauty audience in Kwara. 1,400 people follow me on Instagram. Foundation, lip, eye products, brushes and skincare all fit. If your product needs a particular technique to look its best, send instructions — a bad application on camera helps neither of us.
Kwara Beauty on TikTok
Beauty on TikTok, from Kwara, on a much smaller account than my Instagram. 770 people follow my TikTok and I am not going to dress that up. What the platform gives me instead is reach past them, so a video can find people in Ilorin and beyond who have never seen the page. That suits a product you want discovered rather than one you want reviewed for an audience that already knows you. Send it with the naira price and the shade if it has one, and tell me whether you ship to Kwara, because the first comment will ask.
The Instagram Side of Kwara
The Instagram side, where the audience is larger than my TikTok and slower to move. 1,400 people follow this account and they have mostly been there a while, which means a reel here is watched by people who already know whether they trust me. That makes it right for a considered product — something with a shade range, a price that needs justifying, a formula somebody will research before buying. The TikTok is where things get discovered; here is where I can take the time to make the case. Send the full range if shade matters and the naira price, and tell me your delivery arrangement for Kwara, because that is the question underneath all the others here.
Filmed for People Who Never Followed Me
Filmed for people who never followed me, which is the only sensible way to use a 770-follower TikTok. The video does not assume anybody knows the page — it opens on the product or the result, explains itself, and gives the price and the shade before anybody has to ask. That is different from the Instagram reel, where I can rely on people already knowing how I review things. Send it with the naira price and whether you deliver to Kwara. If the answer to the second one is no, the video will say so.
Trusted Before the Product Arrived
Trusted before the product arrived, which is the only reason a review from me is worth anything. My Instagram followers have watched me say a product did not work often enough to believe me when I say one did. That is the whole asset and it takes one dishonest video to spend it, so I will not read a claim I have not tested. 1,400 people follow this account in Kwara and beyond. Send the product with enough time for me to actually use it before filming — a week at least, longer if it is skincare. If you need the video next Tuesday, that is a different offer and a worse one.
Beauty Clips You Keep
Beauty clips you keep, filmed on the smaller of my two accounts and never posted there. This is footage rather than reach, which is fortunate because my TikTok is 770 followers and that number would not sell you anything. What it does mean is that I film for TikTok daily and know how the format behaves — where the hook goes, how fast the first cut needs to come, why a swatch held still for four seconds loses everybody. Several takes, vertical, no watermark, files to you. Send the shade range and any line that has to be exact, and tell me whether the footage is for TikTok or somewhere else, because those want different pacing.
Beauty, Not Fashion, and Filmed as Such
Makeup and skin, not clothes — worth being clear about before you send anything. What I do is everyday glam through to the bolder end of it, plus skincare, plus honest reviews of both. A reel from me shows your product applied properly with the technique visible, because half of what stops people buying is not knowing whether they could achieve the look. 1,400 people follow this Instagram from Kwara. Send the shade you think matches me and the full range if you have it. If the range stops before my depth I would rather find that out now, privately, than in the middle of a video.
A TikTok Tutorial in Kwara, Step by Step
My TikTok is separate from my Instagram and smaller at 770 followers, but the format suits teaching far better. A tutorial there is short, close-up and repeatable — which is what somebody wants when they are trying to work out how to apply something rather than deciding whether to buy it. I take your product, use it properly on camera, and break the method into steps people can copy. Beauty products with a technique behind them get the most out of this. Foundation, contour, lashes, brows, anything where the result depends on how it goes on. Send the method you want shown, since I would rather demonstrate your technique than invent one.
What Reaches Kwara, and How
What reaches Kwara, and in what condition, which is not a question Lagos creators have to answer. So the video starts with the courier — how long, what it cost to get here, whether the box survived. Then the product itself, the seal, the shade against the label, the applicator. My followers order everything online because Ilorin does not stock most of what I review, and they have been burned. 1,400 people follow this account. Send it through your normal courier to a normal Kwara address. A parcel routed specially for a video proves nothing about the one your actual customer receives.
Named on the Smaller Feed
Named on the smaller feed, during a live, to whoever the algorithm sent that hour. My TikTok has 770 followers and the live audience is not those people — it is strangers arriving from the feed and leaving again, which means I repeat your name rather than saying it once. Handle pinned throughout. What I will not do is claim a number for it, because the rooms vary enormously and anybody promising otherwise is guessing. Send the handle, one line and the naira price if there is one to mention.
Kept on the Grid, in Kwara
Kept on the grid rather than gone by tomorrow, which for beauty matters more than it does for most things. Somebody researching a foundation shade searches for weeks before buying. A Story disappears; a post is still there when they look. So I write it properly — the shade against my depth, the wear time, the naira price, and whether it reaches Kwara. 1,400 people follow this account and a good number will find the post long after it went up rather than on the day. Send the full range if shade matters. A post about one shade from a range of twelve helps almost nobody.
Split Screen, Beauty Questions
Split screen, and the questions will be about formulation. TikTok puts your person in one half and me in the other, which means they answer while I have the product on my face. Beauty audiences ask about oxidation, coverage, whether it clings to dry patches — and those are answerable in real time only if somebody who knows the formula is there. My TikTok is 770 followers, which is small, and the live audience is whoever the feed sends rather than those people. So buy this for the format rather than the number. Send whoever knows the product properly and tell me in advance what you will not disclose, because I would rather not ask it than have them refuse on camera.
Frames While the Routine Runs
Frames while the routine runs, morning and night, with your product at the step it belongs to. Beauty questions are mostly about timing rather than product — when to use it, what before, what after — and I can answer that across a story set in a way a single post cannot, because the order is visible. 1,400 people follow this Instagram from Kwara. Tell me which step it replaces in a routine somebody already has. If it does not replace anything and is meant to be added, say that instead, because those are different instructions.
Your Clip, My Reaction
Your clip, my reaction, side by side or one after the other depending on which you pick. A Stitch runs your video first and my response after; a Duet plays both at once so people watch me react while it happens. For beauty I usually recommend the Duet, because a swatch or a before-and-after is something worth reacting to visually. Send the video and tell me which format and whether you want agreement or scepticism. My TikTok is 770 followers, so what you are borrowing is my reaction rather than my reach.
Entries From Beyond Kwara
Entries from beyond Kwara, which is what happens when TikTok sends a video out. My followers here are 770 people; the giveaway will not stop there and that is why it belongs on this platform rather than Instagram. It also means somebody in Lagos or Port Harcourt will enter, so tell me your shipping scope and I will say it out loud in the video rather than putting it in a caption nobody reads. Send the prize, the scope and the closing date, and I will announce the winner in a second video.
Link on Every Single Frame
Link on every single frame, not just the last one, because most people tap away somewhere in the middle and a link on the closing frame reaches only the ones who stayed. That is the whole difference between this and a set that looks identical and does less. Your product appears across the frames and the link sits on all of them. 1,400 people follow this Instagram from Kwara. Send the link, a code if you have one, and tell me the last date it should run to, and I will work backwards.
Beauty Stories From Kwara, Sunrise to Night
Makeup goes on in the morning and comes off at night, and a day of Stories covers both ends of that. So your product gets shown going on, holding up through the day, and being taken off, which is a fuller test than a single application clip. If it creases, separates or lasts well, that shows. Only send something you are confident wears well, because I am not going to cut around a bad result. 1,400 people follow me in Kwara for everyday glam and bolder artistic looks. Agree the frame count and any code with me before we start, and tell me if there is a specific technique you want used.
Mentioned on a Kwara Live
Mentioned on a Kwara live, by name, with the product in shot while I say it. My Instagram lives are small and mostly people who already follow me, so this reaches a warm room rather than a new one — right for a restock or a new shade, wrong for introducing a brand nobody here has heard of. 1,400 people follow this account. Send the line you want said, the link, and the shade if there is one, and I will pin it for the whole stream rather than the minute around the mention.
Bring the Chemist, Not the Marketer
Bring the chemist, not the marketer, because my followers will know the difference within a minute. Beauty audiences here have got specific. They ask what percentage, what pH, whether it can sit under something else, and a marketing answer to any of those is worse than no answer because it sounds like one. So the hour works if your person can talk formulation and does not if they cannot. 1,400 people follow this Instagram from Kwara, which is a small room where people are deciding rather than browsing. Send whoever developed it or whoever answers the technical emails, and tell me beforehand what you will not disclose so I do not put them on the spot in public.
A Draw and the Frames Around It
A draw, and the frames that run it, sold as one thing. The giveaway needs Stories to work — an announcement nobody sees produces no entries, and a reminder halfway through is what stops it dying on the second day. So the frames are not an extra, they are the mechanism. What you get afterwards is the entry list. I set entry to a comment naming what somebody is treating on their own skin, so the answers come back as a list of concerns from women in Kwara rather than a count. 1,400 people follow this Instagram. That is small, and it means I can read every entry rather than sampling them. Send the prize, confirm you deliver to Kwara, and tell me the closing date. If the prize is shade-specific, send more than one shade so the winner gets something they can use.
Beauty Across Every Format I Have
Beauty across every format I have, which is the largest thing on my list. Story frames at the point in a routine where it belongs, a reel with the product applied and the technique visible, and a permanent post carrying the shade names, the naira price and the verdict. Across both accounts if you want the TikTok as well. The post is the piece brands undervalue. A reel gets watched once; a post gets found by somebody searching your shade name three months later, which for beauty is when most purchases actually happen. 1,400 people follow the Instagram and 770 the TikTok, both small and both stated plainly. Send the full range rather than one shade, the naira price, and your delivery arrangement for Kwara. If the range stops before my depth, tell me privately first and we will work out whether this is worth doing at all.