Offers from Tena
Written for People Past Twenty-Five
My followers are past the age of buying something because it appeared on a screen, which changes what a post from me has to do. They are working, most of them, with money and less patience. So the post explains rather than announces: what it costs, what it replaces, why it is worth switching from whatever they already own. Anything aimed at teenagers lands wrong here and I would rather turn it down. Home, family, services, finance, health, appliances, travel — those all belong. 6,380 people follow me across Abuja and the Federal Capital Territory. Send me the practical details, including the ones you would rather bury. A millennial audience reads the small print and asks about it in the comments, so it goes better when the answer is already in the caption.
What Abuja Actually Looks Like
Abuja, not Lagos — worth stating plainly, because the two get treated as interchangeable by brands and they are not. The Federal Capital Territory has its own rhythm: quieter, more civil service, more people who moved here for work and have money to spend on making the move comfortable. A reel filmed here shows your product in that setting rather than in a Lagos one somebody in Abuja will not recognise. 6,380 people follow me, most of them working adults in and around the FCT. Furniture, appliances, food delivery, services, anything to do with running a household — those all sit naturally in what I film. Tell me the neighbourhood you want to reach if you have one, because Maitama and Nyanya are not the same market.
Not Aimed at Nineteen-Year-Olds
Anything pitched at teenagers is wasted on this page, and I would rather say that before you book than after. The people watching are working adults around Abuja with families, rent or a mortgage, and a job. What moves them is a reel that respects their time: what it does, what it costs, whether it is better than the thing they already own. Enthusiasm on its own does nothing here. 6,380 people follow me across the Federal Capital Territory. Services, appliances, health, finance, food, anything domestic — those land. Send me the practical case rather than the brand story. If your product really is aimed at nineteen-year-olds, tell me and I will point you at somebody whose audience matches instead of taking the booking.
Stills and Clips You Own
The files are yours. That is the whole arrangement — I shoot, you keep everything, and none of it has to appear on my page unless you want it to. Stills and short clips of your product in a Nigerian home, used by somebody in their thirties rather than a model. Most brands selling here are running adverts shot in a studio that looks like nowhere in Abuja, and it shows. Send a shot list and the formats your ad account needs. I will flag anything on the list I cannot do honestly — I am not going to film a family I do not have or a kitchen I do not own. 6,380 people follow me, but for this one you are buying the footage rather than the audience.
Shown Once, Properly, for Adults
Shown once, properly, rather than three times badly. A tutorial for my audience is not a trend clip. These are adults who will follow instructions if the instructions are clear, and who give up immediately if the video is more interested in being watchable than in being useful. So I film it at the speed somebody can copy, with the steps in the caption for anybody who wants to come back to it. Appliances, cooking, home maintenance, apps, financial products, anything with a process. 6,380 people follow me across Abuja and the FCT. Tell me what your instruction manual gets wrong. There is almost always one step your own writers assume everybody knows, and it is usually the one that loses people.
What Was Actually in the Parcel
People who have bought disappointing things before are exactly who watches this. My followers are adults and they are not excited by a box. What they want to know is whether the thing inside is built to last, whether the instructions are in a language they can read, and whether it looks like the photographs. So that is what I check, in that order. Appliances, homeware, gadgets, furniture that arrives flat-packed — anything where the gap between the listing and the reality is where the complaints come from. 6,380 people follow me around Abuja and the Federal Capital Territory. Send it exactly as a customer receives it. If assembly is required I will attempt it on camera without reading ahead, which is the honest test.
Style, but Filmed in Abuja
Style on this page means what people my age actually wear to work in Abuja, not what looks good on a runway. That is a narrower thing and a more useful one if you sell clothes anybody has to be seen in on a Monday. Office-appropriate, hot-weather, holds up in traffic. My followers are working adults and they buy for that life rather than for a photograph. I film what somebody would really put on for it. 6,380 people follow me across the Federal Capital Territory. Send it in my size and tell me what it is meant to be worn to. If your piece is designed for a night out, that is fine, but say so — my audience will judge it against a different standard than a younger one would.
Abuja Frames, Not Lagos Ones
Abuja frames, not Lagos ones. The two get treated as one Nigerian market and they buy differently. A short set of Story frames from me goes out to working adults across the Federal Capital Territory — people who saw it on the way to work and will come back to it in the evening if the link is still there. So I keep the link on every frame rather than only the last. 6,380 people follow me. Tell me what you want the frame to do: send people somewhere, answer a question, or simply be seen. Those are three different sets and I will build the right one.
The Whole Decision, Frame by Frame
Ten frames or more, following one decision from start to finish. Adults do not buy from a single mention, so this set runs the whole way through: the problem I had, what I looked at, why I picked yours, what happened when it arrived, and whether it did what it said a week later. Somebody who watched all of it has effectively watched a case study without being told they were watching one. 6,380 people follow me across Abuja and the Federal Capital Territory. It only works with something I can actually use over that period, so send it early. A product that arrives on the last day turns the whole sequence into an advert.
One Abuja Day, Start to Finish
Twenty-four hours of Stories, filmed across Abuja and the Federal Capital Territory. That is a lot to fill honestly, so it needs a product I can use repeatedly through a real day rather than hold up once. An appliance, a service, something worn, something drunk, something that comes up more than once because it is actually part of the day. For a working-adult audience the argument for a full day is repetition without irritation. They see it at breakfast, at lunch and again in the evening, and because it is inside my normal day none of those feels like a third advert. 6,380 people follow me. Send the product well before the date and tell me the one thing you want understood by the end. If you send me a list of eight messages I will pick the strongest and ignore the rest, so it saves us both time if you pick first.
A Minute of a Live, Nothing More
One minute, and I would rather tell you now that a minute is not much. What it does is put your name in front of people who are already in the room listening to me talk about something else. For an audience of working adults that association is the whole product — I am not introducing you, I am confirming you. So buy it if somebody has already heard of you and needs a nudge, and buy something longer if they have not. 6,380 people follow me across Abuja and the Federal Capital Territory. Send the one line you want said and anything I should not claim. In sixty seconds there is no room to correct myself, so I would rather have the wording right before I start.
A Grown-Up Conversation on Instagram Live
My followers are not teenagers. They are millennials with money and opinions, based mostly around the Federal Capital Territory, and they do not respond to being shouted at. So a live with me is a conversation rather than a pitch. You come on, explain what you do and why it exists, and I ask the sceptical questions rather than the flattering ones — because that is what makes the answer land with this audience. 6,380 people follow me. Services, finance, property, travel, home and considered purchases all suit a room like this better than an impulse buy would. Send me your talking points and I will build the questions from them.
Closed When the Money Lands
Timing matters more than the prize here, which is not what most brands expect to hear. Abuja runs on pay cycles. A giveaway that closes just before people are paid gets entries from people who cannot buy yet; one that closes as the money lands gets entries from people who can, and some of them will buy rather than wait to see if they won. My followers are working adults across the Federal Capital Territory with households and salaries. I run the announcement, the reminders and a public draw. Send me the prize and tell me your flexible dates, and I will pick the closing day rather than defaulting to a round week.
Everything, Aimed at Grown-Ups
All three formats, aimed at people who read before they buy. Stories with the link while the decision is live, a Reel that makes the argument in under a minute, and a permanent post carrying the detail somebody will want to check afterwards. That last one is where a considered purchase actually gets made. My followers are working adults across Abuja and the Federal Capital Territory. They do not act on the first thing they see and they will look you up between the Reel and the post, so what you get from a bundle here is coverage of that gap. Sold as single pieces, the gap is where you lose them. 6,380 people follow me. Send me the practical detail — cost, warranty, what it replaces, delivery to the FCT — and I will put the boring parts in the permanent post where they belong rather than trying to squeeze them into a Reel nobody finishes.