Offers from Elder
For the Abuja Business Audience
My followers are people running businesses, not people watching lifestyle content, and that changes what belongs on my page. A permanent post from me works for financial services, business software, professional training, equipment finance, insurance, conferences — anything a Nigerian company actually spends money on. It does not work for consumer fashion or food, and I will tell you so rather than take the booking and waste your budget. I have spent decades advising businesses here, so the post is written as an argument rather than an endorsement: what problem it addresses, who it is for, what it costs to keep ignoring. That is what my audience reads for. 10,900 people follow me across the Federal Capital Territory and beyond it. Send me your case, your pricing, and one customer I can reference. Vague positioning is the thing that fails hardest with this audience.
One Point, Then It Stops
Short video reaches people who do not follow me, which for a business audience means the ones who have not heard of you either. So the Reel makes one point and stops. Not a walkthrough of your features — one problem a Nigerian business has, stated plainly, and your product as the answer to it. I have watched a lot of companies here spend money explaining themselves at length to people who left after four seconds. Financial services, software, training, logistics, equipment — those land. 10,900 people follow me from the Federal Capital Territory, and the Reel will travel past them. Give me the single strongest number you have. A claim with a figure attached survives the comments; a claim without one gets picked apart by people who do this for a living.
Worked Into the Business Advice
Most of what I put out is advice, so a product only fits if it belongs inside the advice. That means your Reel is not an ad break. I make the point I was going to make anyway — about cash flow, hiring, pricing, whatever the week calls for — and your product appears where a business owner would actually reach for it. Anything else gets skipped by this audience within two seconds, and I would rather tell you that now. 10,900 people follow me from Abuja and the Federal Capital Territory, most of them running something rather than watching. Tell me which decision your product is meant to make easier. I will build the Reel around that decision instead of around the product, which is the version people finish watching.
Testimonial Footage You Can Run
You run this footage yourself. It does not go on my page. What a B2B advertiser usually cannot buy is a face with thirty years behind it saying your software solved a problem I recognise. Stock footage of a smiling office does not do that job, and everybody watching knows it is stock. So I record to your script or to bullet points, in a shirt, at a desk, in Abuja — several takes, several openings, and you cut it however your ad account needs. Horizontal and vertical both. I will not read a claim I cannot stand behind, and you should want that, because the whole reason this works is that people believe me. Send the script early enough for me to push back on anything overstated. 10,900 people follow me, though for this offer the follower count is beside the point — you are buying a face and a voice your audience will trust.
Walked Through, Not Praised
A walkthrough, not an endorsement. There is a difference and my audience can tell. I open your software or your service on screen and go through it the way somebody evaluating it would — where it saves time, where it does not, what a Nigerian business will hit that your other markets do not. Payment rails, connectivity, invoicing rules. Those are the parts that decide whether a tool gets adopted here and the parts most vendors have not thought about. 10,900 people follow me from the Federal Capital Territory, and a fair number of them will be evaluating you afterwards. Give me a working account rather than a demo environment. If I walk through something staged, somebody in the comments who already uses it will say so, and that costs you more than the video was worth.
Office Hardware, Opened on Camera
Business hardware, opened on camera, judged by somebody who has bought a lot of it badly over the years. Laptops, printers, POS terminals, routers, projectors, anything a Nigerian office actually purchases. I open it, check what is in the box against what was advertised, and say whether the warranty terms mean anything here — which is where most imported hardware quietly fails. That last part is the reason to book me rather than a consumer tech channel. A business buyer is not asking whether it feels premium in the hand. They are asking who fixes it when it dies in month seven and whether parts exist in Abuja. 10,900 people follow me across the Federal Capital Territory, most of them making purchasing decisions for somebody. Send the unit and your local support arrangement in writing. If there is no local support I will say so, and you should expect that to be the most-quoted line in the comments.
Just There on the Desk
It sits on my desk and appears in everything I film that week. No mention, no script, nothing said about it at all. For a business tool that is sometimes the stronger play, because my followers notice what I actually use far more than what I tell them to use, and several of them will ask in the comments without any prompting from me. Monitors, chairs, notebooks, hardware, anything that belongs on a working desk. 10,900 people follow me from the Federal Capital Territory. Send it in advance so it looks settled rather than newly unpacked.
Everything Here Expires on Friday
Stories are the only thing I post that expires, which makes them right for anything that also expires. A cohort closing, a webinar on Thursday, an early-bird rate ending Friday, a limited intake. The frames carry your link and I put the deadline on every one of them, because a business audience will not act on something with no date attached and will not come back later either. I am in Abuja and the Federal Capital Territory, not Lagos, whatever you may have read elsewhere. 10,900 people follow me. Send the exact cut-off time and what happens after it passes.
The Working Day, in Frames
Stories built into an ordinary working day rather than announced as an advert. I post through the day anyway — what I am reading, who I am meeting, something I disagree with. Your product goes into that flow where it belongs: the software open on the laptop, the card used at a terminal, the service being waited on. For a business audience this beats a dedicated frame, because they have learned to tap past anything that looks bought. Something appearing in the middle of a working day does not look bought. 10,900 people follow me across the Federal Capital Territory. What I need from you is a use I can honestly stage: something I would plausibly be doing on a Tuesday. If your product does not fit into a working day, say so and I will suggest a different format rather than manufacture a scene neither of us believes.
Everything I Post That Day Is Yours
Everything I post that day belongs to one brand, which for a business audience is a lot of exposure to a single message. That is a strength and a risk. My followers will tolerate one day of your product woven through my usual output; they will not tolerate a day of advertising with my name on it. So I keep making my own points and yours runs underneath them. It fits a conference, a launch, a deadline, an opening — something with one date where saturation makes sense. For a general awareness campaign it is more than you need and I will say so. 10,900 people follow me across the Federal Capital Territory. Send the date and the single thing you want understood by the end of it.
Said Once, in the Right Room
Your name said once, clearly, in the middle of a live about something else. That is all this is and I would rather describe it accurately than oversell it. Where it earns its place is credibility by association — my followers are business owners and a recommendation dropped into a conversation about hiring or cash flow carries differently from one delivered as an advert. 10,900 people follow me across the Federal Capital Territory. Send me one sentence you want said and the reason it is true, since somebody in the comments will want to know.
Two Chairs, One Business Live
You bring somebody senior and we talk for an hour about the thing your product solves. Not a demo. A conversation about the problem — hiring costs, late payments, whatever it is — with your person there because they know it better than I do. My followers turn up for that and stay, which they do not do for a product walkthrough. It works best when your representative is willing to say something that is not marketing. An honest answer about what the product does not do will sell more to this audience than a polished one. 10,900 people follow me across the Federal Capital Territory. Send whoever built it or whoever sells it every day, and tell me the two questions you would rather not be asked so I can decide whether to ask them.
A Prize a Business Would Use
A giveaway to a business audience needs a prize a business would actually use. Software licences, a year of a service, a training place, equipment, a consultancy session. Not a hamper. My followers are running companies and they will enter for something that reduces a cost, not for something that arrives in a box. The entry mechanic matters here too. I set it to a comment naming the problem they most want solved, which gives you a list of what Nigerian businesses are actually struggling with this quarter. That list is often worth more than the winner is. 10,900 people follow me across the Federal Capital Territory, most of them decision-makers for somebody. I run the announcement, the rules, the reminders and a public draw. Tell me what you can actually provide and for how long, because a licence that expires in a month is a trial rather than a prize and my followers will say so.
The Full Set for a Business Launch
The full set, for a business launching something in Nigeria that nobody has heard of yet. Stories through a working day so it appears in a real context. A Reel making the single strongest argument for it. A permanent post that stays up and can be linked to afterwards. And me in the comments on all three, because the questions underneath are where a business audience decides. The reason to buy these together rather than separately is sequence. The Stories create recognition, the Reel gives people the argument, and the post is what they send to whoever has to approve the spend. Sold apart, the third one has no groundwork under it. 10,900 people follow me across the Federal Capital Territory, most of them running or managing something. Send me the case, the commercial terms, and one customer I can name. Without a reference this becomes me vouching for you on my own credit, and my record is not something I lend out.