About This Offer
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Everything Instagram can do, kept on the smaller of my two pages on purpose.
Story frames, a reel and a permanent post — 26,200 followers rather than the 64,000 on Facebook, and that is the right choice for a cosmetics brand even though the number is lower.
Instagram is where people who follow beauty specifically are. The Facebook page is bigger and broader; this one is narrower and knows what a shade name means. A three-format run here reaches fewer people who care more, and the formats compound: the frames get the swatch questions, the reel shows the wear, the post is what somebody finds when they search the product.
Gen Z, mostly Mindanao, in English. Send the product with a fortnight of lead time, the full shade range, the peso price and your southern stockists, and tell me which format you want the effort weighted toward, because I will otherwise spread it evenly.
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About George Steffanina
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George Steffanina
@georgesteffaninaA fresh face in the Philippine beauty scene, George Steffanina is a Davao del Sur-based content creator redefining glamour for Gen Z. With a keen eye for detail and a passion for self-expression, George's content is a vibrant exploration of transformative makeup, innovative skincare routines, and the latest beauty trends. His authentic approach and engaging English tutorials make complex looks accessible, building a trusted community of beauty enthusiasts who look to him for honest reviews and creative inspiration. From everyday natural glow to bold, artistic statements, George Steffanina is the go-to influencer for discovering your next favorite product and mastering the techniques to make it shine.
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